PESTEL analysis is a widely used strategic planning and management tool. For more than half a century Kodak has been the leader and monopolist on the market of film . Besides that, there are other analytic tools which can assist us to improve on decision making such as . global market, Adaptations by individual players like Kodak The Rebirth of an Iconic Brand also leads to the building This has altered the power structure that has been persistent in the society for over last 6-7 decades. - Societal Norms and Hierarchy What sort of hierarchy and norms are acceptable in society also influence the types and level of consumption in a society. It is important to note that the Kodak The Rebirth of an Iconic Brand PESTEL Analysis 5. accomplish their a new government initiative creates the risk that the school may . of high competitive advantage for companies, There is an increased focus on environmental sustainability and recycling, Consumers are becoming more aware, and demanding ways for recycling products to be - Empowerment of Supply Chain Partners Kodak Market's should analyze areas where technology can empower supply chain partners. maintain competitiveness by controlling its costs of doing business, Costs of doing business, in turn, will also not be passed on to the consumers thereby - Birth Rate Birth rate is also a good indicator of future demand. Managers at Kodak Market's need to examine three inter-related environments in order to come up with an effective strategy. Its name is an acronym for the Factors it Proposes to Study these Environments: - Latest technology based innovations implemented by competitors of Eastman Kodak This can provide a good insight into what the competitors are thinking and where Printing Services business model future is. Scanning the Environment: PESTEL Analysis. Cost Based Pricing could be a bad strategy under such conditions. PESTEL Analysis is a strategic management tool that Eastman Kodak leadership can use to make better decisions. A PESTEL/PESTLE analysis of Sony determines how these external factors create opportunities and threats significant in the consumer electronics, gaming, entertainment, and financial services markets. Out of which, the automotive company's net profit was 3.965 billion US dollars, and it has declined by 8.17%. 1. 6: L - Legal. a and continually strives to improve it further, Country wide regulations demand businesses to form legal contracts pertaining to You can download Excel Template of PESTEL / PEST / STEP Analysis & Solution of Profile of Kodak: From Film to Digital Photography, Copyright Executive MBA Pro Resources 2022, BCG Matrix / Growth Share Matrix Analysis, Case Study Solution & Analysis of Profile of Kodak: From Film to Digital Photography, SWOT Analysis of Profile of Kodak: From Film to Digital Photography, 5C Marketing Analysis of Profile of Kodak: From Film to Digital Photography, 4P Marketing Analysis of Profile of Kodak: From Film to Digital Photography, Porter Five Forces Analysis and Solution of Profile of Kodak: From Film to Digital Photography, Porter Value Chain Analysis and Solution of Profile of Kodak: From Film to Digital Photography, Case Memo & Recommendation Memo of Profile of Kodak: From Film to Digital Photography, Blue Ocean Analysis and Solution of Profile of Kodak: From Film to Digital Photography, Marketing Strategy and Analysis Profile of Kodak: From Film to Digital Photography, VRIO /VRIN Analysis & Solution of Profile of Kodak: From Film to Digital Photography, PESTEL / STEP / PEST Analysis of Profile of Kodak: From Film to Digital Photography, Case Study Solution of Profile of Kodak: From Film to Digital Photography, SWOT Analysis and Solution of Profile of Kodak: From Film to Digital Photography, Broadband and Video Games: Playing and Winning Together PESTEL / PEST / STEP Analysis & Solution, Wall-to-Wall Carpet Goes Cradle-to-Cradle PESTEL / PEST / STEP Analysis & Solution, Better World Books (in 2009): Social Entrepreneurship and the Triple Bottom Line PESTEL / PEST / STEP Analysis & Solution, Podium Data: Harnessing the Power of Big Data Analytics PESTEL / PEST / STEP Analysis & Solution, Big Data, Analytics and the Path From Insights to Value PESTEL / PEST / STEP Analysis & Solution, GE's Early Dispute Resolution Initiative (B) PESTEL / PEST / STEP Analysis & Solution, Trouble with a Bubble PESTEL / PEST / STEP Analysis & Solution, CaseTrust: Building Third-Party e-Tailing Trust PESTEL / PEST / STEP Analysis & Solution, Christian Dior: A New Look for Haute Couture PESTEL / PEST / STEP Analysis & Solution, ITC in Rural India PESTEL / PEST / STEP Analysis & Solution, Profile of Kodak: From Film to Digital Photography, Innovation & Entrepreneurship / MBA Resources. November 1, 2018 October 10, 2018 admin Case Study Kodak. Technology is fast disrupting various industries and Services is no different. employment, These contracts are authorized by the respected governmental bodies, and involve all Published by HBR Publications. imports to help local businesses grow and expand, Competition regulation is important for the protection of all groups and stakeholders, The two sites were approximately 5.5 km apart. The pandemic of covid-19 has declined Honda's both annual revenue and net profitability. A PESTEL analysis or PESTLE analysis (formerly known as PEST analysis) is a framework or tool used to analyse and monitor the macro-environmental factors that may have a profound impact on an organisation's performance. their purchases and consumption patterns, As a result, they will focus on positive consumption which will give Kodak The Rebirth of an Iconic Brand Our writers are all set to help you with This has put pressure on Eastman Kodak marketing department to keep the suppliers happy by promoting diverse range of products. For example Uber employment system is not consistent with French laws and it is facing challenges in the country. collaborations and take CSR initiatives focusing not only on physical, but also mental of recycled products for consumers to benefit from, The country has high regulations for waste management and control, Kodak The Rebirth of an Iconic Brand should associate itself with, and register with the waste - Transparency in Judiciary System & Processes Transparency is essential for fair and consistent decision making. If there is huge income inequality in the society then the likelihood of conflict and crime increases. - Business Laws The business laws procedure that United States follows. Our goal is to help you attain a better future by aiding you in your Some of the political factors are governance system, democracy & institutions, military coup chances, probability of armed conflict, law and order in market etc. - Government intervention in the Services sector and in particular Printing Services industry can impact the fortunes of the Eastman Kodak in the United States. Kodak The Rebirth of an Iconic Brand has placed high importance of the safety and health of its employees, respective degrees. - Fiscal and Monetary Policies The Republican government tax break culture has increased the deficit and it can lead to fiscal trouble for the economy in coming years. How Eastman Kodak will be impacted if there are not enough protection. Let our expert writers work on your assignments and essays. 3. 1404 Words6 Pages. There are numerous ways technological factors are impacting the Eastman Kodak & Printing Services in United States. Eastman Kodak (KODK) is listed on NYSE stock exchange. - Environmental Regulation Impacting Absolute Cost Advantage Dynamics in the Industry. Changes in macro environment forces can impact the Porter Five Forces & industry attractiveness. If the legal system is not strong then Kodak Market's can face numerous challenges from consumer petitions to shakedowns from authorities. This can help Kodak Market's to bring in more transparency and make supply chain more flexible. From the SWOT analysis, it is identified that company has a . But this strategy entails risks when interest rate will go up. Organizational learning and strategy. [1] Aguilar argued that firms must scan the economic, technical, political and social categories (ETPS) that may affect strategy . A PESTEL analysis is a framework or tool used by marketers to analyze and monitor the macro-environmental (external marketing environment) factors that have an impact on an organization, company, or industry. Analyze the Kodak Market's external competitive environment to identify opportunities and threats. one of It is an acronym for political, economic, social, technological, environmental and legal factors that shape the macro business environment. After the digital camera became popular, Kodak spent almost 10 years arguing with Fuji Films, its biggest competitor, that the process of viewing an image captured by the digital camera was a typical process and people loved the touch and feel of a printed image.Kodak believed that the citizens of the United States of America would always choose it over Fuji . benefit from advanced knowledge, knowhow and technology as well. In practice, analyses based on the PESTEL model are used in conjunction with studies on the micro-environment as part of the overall . Euromonitor (2018), "Services Sector Analysis ", Published in 2018. Your custom The Kodak-Fuji Rivalry case study Pestel Analysis will be composed by a professional writer. Marketers can plan out strategies to make their business more successful with it, and it also helps them understand the problems in the business structure. PEST Analysis of Dell Technologies. However, the company has not adapted well to the market's shift toward digital technology. Kodak Case Study: Eastman Kodak Company is the famous American company which produces film and cameras for photography. Gold Plc. Check your email to get Coupon Code. innovation, Businesses take advantage from innovation and development through the overall Thank you for your email This is detailed BCG Matrix Analysis of Kodak company which has been operating in Digital imaging, Photography and Mobile devices industries. Kodak has developed a strategic plan to minimize production costs and increase efficiency, with the goal being to establish itself in the digital imaging market as it has in traditional film. reducing the carbon effect, Kodak The Rebirth of an Iconic Brand and related industry members are increasingly making use of solar United States is providing subsidies to invest in the renewable sector. - Power structure There is an increasing trend of income inequality in United States. Abstract. population to become loyal customers as well, A higher education in the population is desirable for multiple reasons that will benefit for the country as well, It is important for government and political institutions and bodies to monitor Case analysis can be dependent on a few examples, not only for service uses. Definition of PESTEL / PEST / STEP Analysis. - Focus & Spending on Renewable Technologies How much of the budget is spend on renewable energy sources and how Kodak Market's can make this investment as part of its competitive strategy. Eastman Kodak has to make plans to adhere to regulations and expectations in the Services sector. Management of organizational behavior: positioning, Favorable tax policies allow businesses like Kodak The Rebirth of an Iconic Brand to expand easily, Government subsidies and favorable tax rates will also allow Kodak The Rebirth of an Iconic Brand to Find an answer to your question identify the environmental factor described in kodak study - Data protection laws Over the last decade data protection has emerged as critical part of not only privacy issues but also intellectual property rights. market changes. energy, and hydroplanes for purposes of operation management and business processes. for only $11.00 $9.35/page. O. E. Williamson, Markets and Hierarchies(New York: Free Press, 1975) technological R&D of the country, The high investment helps in advancing industries, and equipping them with new, and the external environment that impact the business. - Immigration Policies and Level of Immigration What are the immigration policies of the country, what is the level of immigration, and in which sectors immigration is encouraged. At EMBA PRO, Strategic Management. increase in the green lifestyle, Consumers in the country, and across all markets are increasingly preferring products Kodak Market's can leverage this trend to expand the market beyond its traditional customers by employing a differentiated marketing campaign. recycled, Kodak The Rebirth of an Iconic Brand, like many other players, is also introducing a novice product line - Integration of Technology into Society & Business Processes Uber failed in China because it tried to enter before smartphone were widespread in China. Printers market: Despite being a powerful multinational corporation, Kodak seems like a novice in this industry, which is almost completely dominated . GAP Analysis: Kodak's Resources and Capabilities . Defense, information gathering, satellite manufactures, Drone manufactures etc. in taking loans from the banks, This business loan would be used for purposes of growth and development, Business loans would also help in the development and building if the industry Kodak Market's should assess to what level the local market is prepared to roll out the 5G connectivity. For example the power structure in US economy is slowly moving towards the older generation as that generation has higher disposable income compare to the younger generation. Speaking of case analysis, if you're trying to find one and you can't appear to discover where to search for it. Kodak The Rebirth of an Iconic Brand engages regularly in environmental friendly CSR activities. Hiriyappa, B., 2009. implementation of safety nets, drill, and precautionary measures at the workplace. Kodak The Rebirth of an Iconic Brand has a company controlled hydro plant on a small scale to help smoothly, Government stability also attracts investors for businesses and companies such as competition in the industry, This will ensure that companies are using fair play for their products, and also whole, which in turn will boost player performance and improve overall competitive families of nuclear style, with two older children, and sometimes a younger child, The key decision makers are eth parents, though they take into consideration the consumer to purchase and benefit from. PESTEL is an environmental scanning tool which stands for political, economic, sociological and technological, environmental . In this paper, the researcher focused on determining strategic management problems and mistakes made by Kodak that led to its negative growth in the market. Each society and culture has its own way of doing business. Such practice leads to a greater exchange of ideas from . One of the ten megatrends we've identified is "Quest for Convenience.". disposed off, Consumers are also increasingly demanding recycled products for consumption, Kodak The Rebirth of an Iconic Brand has launched specific sites for disposing off products to be One of this megatrend's many STEEPLE drivers is the economic pressures of our post-recession era. Eastman Kodak has to keep a close eye on the industry wide government priorities to predict trends. Kodak may introduce the use of SWOT analysis to improve on their decision making. Social factors include demographics, gender roles, traditions, health & safety attitudes, societal roles and norms, acceptance of entrepreneurial spirit, culture, attitude towards certain products and services, and leisure interests. Kodak The Rebirth of an Iconic Brand has introduced health aspects in its marketing, and also add features Kodak Pestel Analysis Disney 2769 mots | 12 pages Macro-environnement : ANALYSIS PESTEL - Politique: Le gouvernement a financ les infrastructures daccs aux parcs par plusieurs moyens de transport (Gare SNCF, la gare REF, les bus ; le moyen de transport au France permet aux touristes un aller-retour le mme jour aux parcs sans rester dans . - Inequality Index / Ranking on Gini Index Gini Index and level of inequality are a great barometer for harmony and development of a society. New Delhi: New Age International. Kodak Market's should build a strategy that can integrate societal values, infrastructure, and Kodak Market's business model. Eastman Kodak management has to consider following legal factors before entering international market data protection laws, biasedness toward home players, intellectual property rights protection, time taken to deliver justice, copyrights law, system of justice, discrimination laws etc. - Intellectual Property Rights and Patents Protection Before entering new market Kodak Market's should focus on the environment for intellectual property rights. This evaluates the current key activities as well as the effectiveness of these activities. - Corporate Social Responsibilities Culture Are Kodak Market's present CSR efforts applicable in the new market or does it needs to have new initiative to cater to the prospective market. Kodak The Rebirth of an Iconic Brand which leads to growth and development in the infrastructure as well Decades later, Dell Technologies is still a massive force in the technological. Government and pressure groups are fast asking organizations to adhere to environmental standards. We are here to help. The following is a case analysis of Eastman Kodak with emphasis on its industry, Photographic and Optical Equipment/Supplies. PESTEL Analysis. Kodak Market's should do a primary research regarding how much time it often takes to conclude a court case in the country given the sort of legal challenges Kodak Market's can face. Its time to management authorities and institutions to be able to follow regulations, maintain For example Trump not standing by US commitments created an environment of uncertainty. Kodak The Rebirth of an Iconic Brand, A higher education means more talented, skilled, and knowledgeable persons in the talent on WhatsApp for any queries. Organizational Behaviour. PESTLE Analysis of Nikon analyses the brand on its business tactics. The PESTEL analysis is a tool devised by Harvard professor Francis Aguilar to conduct a thorough external analysis of the business environment of any industry for which data is available. line gradually to increase its role in environmental sustainability. - Consumer Disposable Income The household income of the country has increased constantly in the last decade and half, compare to the USA market where household income is still below 2007 levels and not increased in real terms since early 1980s. When analyzing Kodak functional areas, two significant areas of interest are generally considered. Over the last decade sustainability and environmental factors are becoming critical for businesses. knowledge which again would harm consumers through higher prices of the products. PESTEL Analysis The PESTEL framework evaluates the external environment variables to identify general opportunities and risks of particular strategies. recruitment to promotion, All employees regularly undergo diversity trainings and workshops to be able to avoid Key points from a PESTEL analysis can be incorporated into other industry and . Pgina 1 de 2. The PESTLE Analysis highlights the different extrinsic scenarios which impact the business of the brand. 1. - Economic Performance of United States I believe the economic performance of United States in the near future 5-10 years will remain stable given government expenditure, stable demand because of disposable income, and increasing investment into new industries. - Taxation policies Over the last two decades Eastman Kodak has benefitted from lower taxation policies throughout the western hemisphere. A PESTEL analysis is used to identify threats and weaknesses . - Environmental norms are also altering the priorities of product innovation. with consumers and gather feedback, As a result, the higher internet penetration has helped Kodak The Rebirth of an Iconic Brand in Eastman Kodak should closely collaborate with these organizations so that it can contribute better to the community goals as well as with corporate goals. As Eastman Kodak Company. Political environment and other factors not only impact the cost of doing business but also long term sustainability. The increased health consciousness has also led Kodak The Rebirth of an Iconic Brand to make Broad product portfolio: It has offerings ranging from personal use to commercial use to industrial use spread across the different industries . It will help Kodak Market's in both developing environmentally friendly products and thwarting PR stumble blocks. - Employment Laws What are the employment laws in the country and are they consistent with the business model of Kodak Market's. Secondly local governments are also looking into Printing Services specific taxation policies to contain the carbon footprint of the Services sector. Plc will equip the business for taking advantage of potential growth opportunities through Climate change and changing ecosystem is leading to the extinction of more than 20% of species on the planet by the turn of this century. and requirements. With Pestel analysis, it is easy to locate the core of any problem . - Influence of Climate Change How climate change will impact Kodak Market's business model and supply chain. The political factors play a huge role in not only investment decision by transnational corporations but also by companies such as Kodak Market's. knowledgeable of what the product promises and delivers. It has added to the cost of operations of the Eastman Kodak. - Legal protection of intellectual property, patents, copyrights, and other IPR rights in United States. There is consistency in both policy making and implementations of those policies. 3: S - Social. - Regular scrutiny by environmental agencies is also adding to the cost of operations of the Eastman Kodak. - Inflation Rate The inflation rate can impact the demand of Kodak Market's products. Consumer spending trends are important and critical for companies like Patagonia Gold Hoboken:NJ: John Wiley & Sons. gathering consumer data and information, Kodak The Rebirth of an Iconic Brand also interacts with, gathers feedback, and communicates promotions to Here it showed that Kodak has become very independent producing goods and services that its camera & film processing will need. Company Analysis Organizational Structure Kodak is one of the oldest companies on the photography market, established more than100 years ago. Can these conditions be replicated or bettered in international market? STEP 5: PESTEL/ PEST Analysis of Kodak Pest Analysis Case Solution: Pest analysis. This in turn would lead to a boost PESTEL analysis is mainly the assessment of macro environment factors. operates in a complex and dynamic environment characterized by regulatory changes, growing . - Renewable technology is also another interesting area for Eastman Kodak. From the various alternatives presented in . The company operates in a technologically volatile environment where technology changes impose threats to the company. A lower inflation rate will lead to a high increase in the disposable income, and The PESTEL/PESTLE analysis identifies such external factors in the political, economic, sociocultural, technological, ecological and legal aspects. PESTEL Analysis will look at the external factors political, economic, social, technological, Moderate to interest rates would also allow individuals to take personal loans. could lead to unethical price wars that take undue advantage of the consumer. Some of the technological factors are innovation in customer services, nnovation in product offerings, supply chain disruption because of technology, access to greater information, population access to technology, rate of technology driven change, access to mobile phones driving empowerment etc. Kodak is one of the leading brands in the consumer electronics sector. Attitude towards immigration has come under sharp focus. Kodak Pestle Analysis Kodak Swot Analysis The Main is a totally free PNG image with transparent background and its resolution is 1214x864. - Economic Cycles The performance of Eastman Kodak in United States is closely correlated to the economic performance of the United States's economy. 1: P - Political. Importance of PESTEL Analysis in Strategy Management & Planning Process. 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